{"id":54,"date":"2019-01-16T11:47:18","date_gmt":"2019-01-16T10:47:18","guid":{"rendered":"https:\/\/www.cefii.fr\/blog\/2023\/01\/16\/choisir-cms-e-commerce\/"},"modified":"2023-02-01T15:15:06","modified_gmt":"2023-02-01T14:15:06","slug":"choisir-cms-e-commerce","status":"publish","type":"post","link":"https:\/\/www.cefii.fr\/blog\/choisir-cms-e-commerce\/","title":{"rendered":"Choisir son CMS E-Commerce : les premi\u00e8res questions \u00e0 se poser"},"content":{"rendered":"\n

Lorsque l’on conna\u00eet plusieurs CMS<\/strong>, une question se pose de mani\u00e8re r\u00e9currente\u00a0:\u00a0lequel utiliser<\/a>\u00a0?\u00a0<\/p>\n\n\n\n

De nombreuses alternatives s’offrent \u00e0 vous tant pour des sites vitrines que pour des boutiques en ligne. Le pr\u00e9sent article va vous donner quelques pistes pour mieux vous orienter dans le choix d’une solution e-commerce Open Source et libre de droit. <\/p>\n\n\n\n

Parmi les CMS e-commerce les plus populaires, vous trouverez Prestashop<\/strong>, Magento, Thelia, Joomla!\/HikaShop et WordPress\/Woocommerce.<\/p>\n\n\n\n

Les premi\u00e8res questions \u00e0 se poser, avant de d\u00e9cortiquer les fonctionnalit\u00e9s de chacun de ces syst\u00e8mes de gestion de contenu, sont des questions \u00ab ext\u00e9rieures \u00bb \u00e0 la technique : suis-je seul \u00e0 g\u00e9rer le projet ? Ai-je une \u00e9quipe avec moi ? Une agence Web qui m’accompagne ? Quels sont les CMS que je connais, que je ma\u00eetrise, que je pratique au quotidien ? Quelle est la taille de mon projet (nombre de produits, d\u00e9clinaisons de produits, etc.) ? Quelle \u00e9volution souhait\u00e9-je donner \u00e0 mon entreprise ? Est-ce un projet parall\u00e8le \u00e0 une activit\u00e9 salari\u00e9e ?<\/p>\n\n\n\n

R\u00e9pondre \u00e0 ces questions devrait vous mettre sur une premi\u00e8re piste.<\/strong><\/p>\n\n\n\n

Ensuite, il est primordial de savoir si votre projet de boutique s\u2019appuie sur un site vitrine existant.<\/p>\n\n\n\n

Vous souhaitez vendre quelques produits, vous poss\u00e9dez une gamme relativement restreinte et vous poss\u00e9dez d\u00e9j\u00e0 un site internet ? Il n’est alors peut-\u00eatre pas utile de se tourner vers une solution 100% e-commerce comme Prestashop<\/strong>, Magento ou Thelia. Un composant compl\u00e9mentaire \u00e0 un site d\u00e9j\u00e0 d\u00e9velopp\u00e9 sous Joomla! ou WordPress fera tr\u00e8s bien l’affaire.<\/p>\n\n\n\n

C’est une question de formation \u00e0 l’outil : il est pr\u00e9f\u00e9rable de conserver un environnement que vous connaissez et que vous saurez ma\u00eetriser, quitte \u00e0 utiliser un composant e-commerce qui ne correspond pas \u00e0 100% \u00e0 vos attentes, plut\u00f4t que de vous tourner vers une solution qui va n\u00e9cessiter des heures de formation et d’apprentissage.<\/p>\n\n\n\n

La question de la taille de votre \u00e9quipe et du temps \u00e0 allouer \u00e0 ce projet vous permettra \u00e9galement d’y r\u00e9pondre.<\/p>\n\n\n\n

Si en revanche votre projet est d’envergure et d\u00e9di\u00e9 exclusivement au e-commerce, il deviendra alors plus pertinent de vous tourner vers une des trois solutions pr\u00e9c\u00e9demment cit\u00e9es \u2013 Prestashop<\/strong>, Magento, Thelia \u2013 qui contiennent toutes les fonctionnalit\u00e9s dont vous aurez besoin.<\/p>\n\n\n\n

\u00c0 noter que Thelia et Prestashop<\/strong> sont des projets fran\u00e7ais, avec la m\u00eame qualit\u00e9 de service que Magento.<\/p>\n\n\n\n

Il vous faudra alors vous interroger sur les comp\u00e9tences internes \u00e0 votre entreprise, envisager une formation \u00e0 Prestashop<\/strong>, Magento ou Thelia, ou r\u00e9fl\u00e9chir \u00e0 la possibilit\u00e9 d’externaliser.<\/p>\n\n\n\n

Finalement, ayez en t\u00eate la dynamique de votre soci\u00e9t\u00e9 : le choix de votre CMS<\/strong> est d\u00e9terminant. Il faut ainsi s’assurer que le CMS<\/strong> s\u00e9lectionn\u00e9 offre des possibilit\u00e9s de d\u00e9veloppement en ad\u00e9quation avec votre plan d’\u00e9volution, au risque de l’entraver. Changer de CMS<\/strong> en cours de route peut \u00e9galement s’av\u00e9rer risqu\u00e9, tant en termes de r\u00e9f\u00e9rencement, d’habitudes de navigation pour vos internautes et de budget \u00e0 consacrer \u00e0 la migration pour vous.<\/p>\n\n\n\n

Il est donc \u00e9vident qu’il faut avant tout opter pour une solution qui saura r\u00e9pondre \u00e0 vos besoins commerciaux et vos imp\u00e9ratifs techniques d’aujourd’hui, mais \u00e9galement \u00e0 ceux de demain.<\/p>\n\n\n\n

 <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Lorsque l’on conna\u00eet plusieurs CMS<\/strong>, une question se pose de mani\u00e8re r\u00e9currente : lequel utiliser<\/a> ? <\/p>\n

De nombreuses alternatives s’offrent \u00e0 vous tant pour des sites vitrines que pour des boutiques en ligne. Le pr\u00e9sent article va vous donner quelques pistes pour mieux vous orienter dans le choix d’une solution e-commerce Open Source et libre de droit. <\/p>\n","protected":false},"author":1,"featured_media":709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cms"],"yoast_head":"\nChoisir son CMS E-Commerce : les premi\u00e8res questions \u00e0 se poser - Blog du CEFii<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cefii.fr\/blog\/choisir-cms-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choisir son CMS E-Commerce : les premi\u00e8res questions \u00e0 se poser - Blog du CEFii\" \/>\n<meta property=\"og:description\" content=\"Lorsque l'on conna\u00eet plusieurs CMS, une question se pose de mani\u00e8re r\u00e9currente : lequel utiliser ?  De nombreuses alternatives s'offrent \u00e0 vous tant pour des sites vitrines que pour des boutiques en ligne. 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