{"id":91,"date":"2015-10-20T11:47:00","date_gmt":"2015-10-20T09:47:00","guid":{"rendered":"https:\/\/www.cefii.fr\/blog\/2023\/01\/16\/le-titre-ceo\/"},"modified":"2023-02-01T14:49:44","modified_gmt":"2023-02-01T13:49:44","slug":"le-titre-ceo","status":"publish","type":"post","link":"https:\/\/www.cefii.fr\/blog\/le-titre-ceo\/","title":{"rendered":"Le titre CEO"},"content":{"rendered":"\n<p>Le terme de <strong>CEO<\/strong> est manifestement de plus en plus utilis\u00e9 en Europe au point de remplacer le statut de PDG en France. Mais qu&rsquo;en est-il r\u00e9ellement? Le PDG est-il au m\u00eame grade qu&rsquo;un CEO? Quelles sont les diff\u00e9rences?<\/p>\n\n\n\n<p>Aux \u00c9tat-unis, le terme de <strong>CEO<\/strong> est g\u00e9n\u00e9ralement employ\u00e9 pour d\u00e9signer le <strong>directeur g\u00e9n\u00e9ra<\/strong>l\u00a0d&rsquo;une entreprise. Ce sigle correspond plus exactement au titre de \u00ab\u00a0<strong>Chief Executive Officer<\/strong>\u00ab\u00a0. A\u00a0contrario, en France, on emploiera plut\u00f4t le terme de PDG pour le \u00ab\u00a0Pr\u00e9sident Directeur G\u00e9n\u00e9ral\u00a0\u00bb, le\u00a0dirigeant du plus haut rang dans une soci\u00e9t\u00e9. Au premier coup d&rsquo;oeil, on ne trouve aucune\u00a0diff\u00e9rence et pourtant, il faut savoir que la culture d&rsquo;entreprise aux Etats-Unis est totalement\u00a0diff\u00e9rente de celle que nous employons ici en France. Malgr\u00e9 tout, le terme de CEO commence \u00e0\u00a0prendre une place plus importante que celle du PDG.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une culture d&rsquo;entreprise diff\u00e9rente<\/h3>\n\n\n\n<p>En France, l&rsquo;entreprise fonctionne sous un syst\u00e8me bien pr\u00e9cis. En effet, les fonctions de <strong>pr\u00e9sidence<\/strong> et de <strong>direction g\u00e9n\u00e9rale<\/strong> sont g\u00e9n\u00e9ralement divis\u00e9es, mais peuvent parfois \u00eatre exerc\u00e9es par une seule personne. Le r\u00f4le d&rsquo;un pr\u00e9sident, est de diriger les travaux du <strong>conseil d&rsquo;administration<\/strong> tandis que le directeur g\u00e9n\u00e9ral a pour fonction de repr\u00e9senter <strong>l&rsquo;entreprise<\/strong>. Le r\u00f4le d&rsquo;un pr\u00e9sident est beaucoup plus important que celui du dirigeant \u00e9tant donn\u00e9 qu&rsquo;il poss\u00e8de un plus grand pouvoir.<br>Aux Etats-Unis, le CEO prend g\u00e9n\u00e9ralement part dans les deux camps. Il peut \u00eatre \u00e0 la fois pr\u00e9sident du conseil d&rsquo;administration \u00e0 savoir \u00ab\u00a0<strong>chairman of the board<\/strong>\u00a0\u00bb et le directeur g\u00e9n\u00e9ral de la soci\u00e9t\u00e9. Ces fonctions peuvent parfois \u00eatre divis\u00e9es dans des entreprises plus importantes, afin d&rsquo;\u00e9viter les conflits et garder une certaine organisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Viser plus grand<\/h3>\n\n\n\n<p>Le fait de remplacer le terme de PDG contre celui de CEO se base sur un changement important de la <strong>culture d&rsquo;une entreprise<\/strong> et de viser plus grand, \u00e0 savoir ouvrir ses portes \u00e0 <strong>l&rsquo;international<\/strong>. En effet, le terme de <strong>CEO<\/strong> est un terme qui d\u00e9passe les fronti\u00e8res, contrairement \u00e0 PDG qui reste typiquement francophone.<br>En grande partie, il est courant d&rsquo;utiliser l&rsquo;appellation de CEO pour les entreprises multinationales, c&rsquo;est donc naturellement que s&rsquo;impose cette normalisation comptable qui s&rsquo;int\u00e8gre dans toutes les entreprises fran\u00e7aises. Le CEO n&rsquo;a plus ce titre de chef, il cherche plut\u00f4t le profit et des performances qui rapportent du chiffre. Le seul d\u00e9faut est que le CEO poss\u00e8de des objectifs pr\u00e9cis et doit donc montrer son efficacit\u00e9. Il n&rsquo;est pas sans risque qu&rsquo;il soit \u00e9jecter et remplacer si ses performances ne sont pas \u00e0 la hauteur des actionnaires. Face \u00e0 lui le PDG qui sonne plus redondant et typiquement dans la culture francophone, se positionne plus comme un dirigeant et poss\u00e8de une histoire symbolique \u00e0 l&rsquo;image de l&rsquo;entreprise. L&rsquo;image des deux n&rsquo;est pas forc\u00e9ment similaire, mais au fond tout d\u00e9pend du point de vue de l&rsquo;entreprise qu&rsquo;il repr\u00e9sente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le terme de <strong>CEO<\/strong> est manifestement de plus en plus utilis\u00e9 en Europe au point de remplacer le statut de PDG en France. Mais qu&rsquo;en est-il r\u00e9ellement? Le PDG est-il au m\u00eame grade qu&rsquo;un CEO? Quelles sont les<br \/>diff\u00e9rences?<\/p>\n","protected":false},"author":1,"featured_media":615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metiers-du-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le titre CEO - Blog du CEFii<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cefii.fr\/blog\/le-titre-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le titre CEO - Blog du CEFii\" \/>\n<meta property=\"og:description\" content=\"Le terme de CEO est manifestement de plus en plus utilis\u00e9 en Europe au point de remplacer le statut de PDG en France. 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